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Sophisticated, progressive and sporty – the new Audi A8 defines the style of the entire brand. From the end of January, there will be an extended equipment range for customers who want to give more emphasis to their luxury sedan’s dynamic looks. The sport exterior package and sport seats accentuate the A8’s strong presence.

On December 7, 1972, NASA launched the Apollo program’s final spacecraft bound for the moon. And exactly 45 years later, Audi is commemorating the historic event with “Apollo 45” – a commercial specially created for the occasion. In about 65 seconds it pays homage to the famous Inuit-themed quattro commercial from the 1990s and gives viewers a peek at the “Mission to the Moon” with the Audi lunar quattro. The moon rover is scheduled to begin its mission in 2019.

The players from Spanish record champion Real Madrid will be driving Audi cars again in the new season. On Thursday, the football stars received their personal models in the Spanish capital city. Before the handover, the players changed from their football outfits into racing suits. In simulators, they were able to get an impression of the Audi e-tronFE04’s handling, Audi’s fully electric race car in Formula E.

Thin-film solar cells in panoramic glass roofs of Audi models: Audi and Alta Devices, a subsidiary of the Chinese solar-cell specialist, Hanergy, are working together on this development project. With this cooperation, the partners aim to generate solar energy to increase the range of electric vehicles. The first prototype is to be built by the end of 2017.

  • Successful model wins in the “Large SUV” category
  • Important award for Audi in a competition renowned throughout Europe

Ingolstadt/Berlin, November 7, 2017 – The Audi Q5 has won the 2017 “Golden Steering Wheel” in the “Large SUV” category. Prior to the selection, readers of the German automotive trade magazine Auto Bild, its 20 European sister publications and the German newspaper Bild am Sonntag had determined nominations from the new cars presented in 2017. An international panel of experts crowned the winner from these nominations. Peter Mertens, AUDI AG Board Member for Technical Development, accepted the prize for the Audi Q5 on Tuesday evening in Berlin.

A total of 42 models competed in five categories in this year’s “Golden Steering Wheel” contest. After a Europe-wide reader survey, 20 cars made the final round and were judged by the experts: race drivers, engineers, designers, connectivity specialists, frequent drivers, critics and, not least, the editors-in-chief of all European sister publications of Auto Bild. They tested the finalists and determined which would win the coveted trophy. The Audi Q5 won through against seven other competitors in the “Large SUV” category. “The expertise and broad cross-section of opinions represented by the jury panel, as well as its renown throughout Europe, are what make the prize so coveted within our industry. The 2017 “Golden Steering Wheel” for the new Audi Q5 shows we have produced a worthy successor to the successful first generation of this SUV model line. We are proud of this prize,” said Peter Mertens at the award ceremony at the Axel-Springer-Haus in Berlin.

The new Audi Q5 was launched at the start of the year. The second generation of the best-selling Audi has established several new standards in the B segment of premium SUVs. The best drag coefficient in the competition, consistent lightweight design and modern engines ensure high efficiency, as does the new quattro drive system with ultra technology. In addition, the new Audi Q5 offers a broad portfolio of new driver assist systems, modern infotainment and connectivity equipment, and air suspension with damper control.

Article source: www.audi.co.uk