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Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.

 

What is a premium experience like in a self-driving car? Audi is researching this in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. In the futuristic driving simulator, the experts on human-machine interaction investigated, for example, how the car interior can become a perfect workplace. The findings help the car maker to provide every user with a personally optimized automobile interior in the future. This research cooperation is part of the Audi project “25th Hour.”

 

Excitement guaranteed: The new Audi e-tron is now at the heart of a specially developed strategy game at Munich Airport. Customers and other interested parties can playfully explore the first fully electric Audi and the topic of electric mobility in an “Escape Room.” The new event format will be hosted in the rooms of myAudi Sphere until mid-March.

 

Excitement guaranteed: The new Audi e-tron is now at the heart of a specially developed strategy game at Munich Airport. Customers and other interested parties can playfully explore the first fully electric Audi and the topic of electric mobility in an “Escape Room.” The new event format will be hosted in the rooms of myAudi Sphere until mid-March.

 

Striking design meets tremendously fun driving: Audi is presenting the SQ2 for the first time, the new top model of the Q2 family stands out in the compact SUV segment: It puts out 221 kW (300 hp), enough to sprint from 0 to 100 km/h (62.1 mph) in 4.8 seconds and a top speed of 250 km/h (155.3 mph). quattro all-wheel drive and the S sport suspension applies the power smoothly to the road. The Audi SQ2 is also at the head of its class with respect to operation, infotainment and assist systems.