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Power and efficiency: 4.0 TDI with electric powered compressor
The biturbo V8 in the Audi SQ8 TDI (combined fuel consumption in l/100 km: 7.8 (30.2 US mpg); CO2 emissions combined in g/km*: 205 - 204 (329.9 - 328.3 g/mi)) is the most powerful diesel engine on the European market. It combines immense power with a high level of economy and integrates a whole package of high-tech solutions. The engine provides 320 kW (435 metric hp) and develops 900 Nm (663.8 lb-ft) of torque between 1,250 and 3,250 rpm. This allows the 4.0 TDI to accelerate the SUV coupe like a sports car: The 100 km/h (62.1 mph) mark is reached after 4.8 seconds, and the SQ8 TDI** only reaches its electronic propulsion limit at 250 km/h (155.3 mph). Power transmission takes place via an eight-speed tiptronic and the quattro permanent all-wheel drive.

An electric powered compressor (EPC) supplements the work of the two turbochargers when starting off and when accelerating at a low engine speed, allowing the V8 TDI to always build up its power spontaneously. The EPC draws its drive power from a 48-volt electrical system, which is also the backbone of the mild hybrid system (MHEV). Its belt alternator starter can recuperate during deceleration and feed power to the lithium-ion battery. 

In real-world customer operation, MHEV technology reduces consumption by up to 0.5 liters (0.1 US gal) per 100 kilometers. In the WLTP cycle, the large SUV coupe consumes an average of 7.8 liters (30.2 mpg), which corresponds to 205 to 204 grams of CO2 per kilometer (329.9 - 328.3 g/mi) – depending on the tire/wheel sets used. 

High-end features: the suspension
As standard, the Audi SQ8 TDI** is equipped with the Audi drive select dynamic handling system and the adaptive air suspension sport with regulated damping. The air suspension varies the level position of the body by up to 90 millimeters (3.5 in), thereby allowing the vehicle to be driven on different types of terrain. Three optional top technologies, including the sport differential, provide additional vehicle dynamics, traction and stability. When the vehicle is cornering at high speed, the sport differential actively distributes drive torque between the rear wheels, adding a self-locking center differential to the quattro drive. All-wheel steering is available as an alternative to the standard progressive steering. At low speed, it turns the rear wheels in the direction opposite that of the front wheels to increase agility. As from a speed of approx. 60 km/h (37.3 mph), they turn slightly in the same direction to improve stability.

The third high-tech element is the electromechanical active roll stabilization. There is a compact electric motor between the two halves of the stabilizer on each axle. When driving straight ahead, they largely act independently of each other, which reduces sprung mass vibrations on uneven roads. At sporty paces, however, the stabilizer halves work as a unit by being turned in opposite directions. This makes the handling of the SQ8 TDI** tighter and significantly reduces its roll angle when cornering. 

S-specific details: the design
In short, the design of the Audi SQ8 TDI** can be described as impressive, sporty, and robust. The characteristic exterior elements are accentuated specifically and emphasize the special status of the top model: The octagonal Singleframe is structured by double louvers and surrounded by a large matt silver frame. The underbody protection gleams in the same color and makes the front and rear bumpers appear even more voluminous. The air inlets with their clear contours, the S-specific exhaust system and the distinct quattro blisters above the wheel arches also demonstrate power par excellence. The wheel arches house 21 inch wheels as standard, and exclusive 22 inch wheels are available upon request. Horizontal lines, for example the light strip at the rear and an eye-catching strip above the black diffuser, emphasize the width of the SUV coupe. Standard LED headlights that include high-beam assist illuminate the road, with HD matrix technology available as an option.

As is typical for an S model, the interior is kept in dark colors. The standard sport seats are decorated with an S embossing and contrasting stitching. The S-sport seats plus with integrated head restraints and high side bolsters, which can be equipped with climate control and massage functions as an option, can be fitted upon request. Covers in rotor gray or arras red underline the vehicle’s sporty character. The inlays are made of matt brushed aluminum; carbon or oak are available as alternatives. 

Intelligently connected: controls, infotainment, and driver assistance
In line with the sporty interior, the standard Audi virtual cockpit offers S-specific views with red graphical details. The driver can select a performance layout where the central focus is the tachometer, displayed as a square graph, and the performance and torque are shown as percentages. Two large touchscreens with haptic and acoustic feedback function as the main control elements. Alternatively, the driver can use the natural language control feature that understands freely formulated commands and questions. To respond to these, the system accesses information stored in the vehicle as well as the knowledge in the cloud. Amazon’s virtual assistant Alexa, which is fully integrated in the MMI operating system, is a new feature.

As standard, data transfer in the SQ8 TDI** takes place via the standard LTE Advanced, which is part of the MMI navigation plus along with the Wi-Fi hotspot and the Audi connect services. The route planning feature offers many clever functions. For example, it recognizes the driver’s preferences based on previous journeys and can therefore make intelligent suggestions. The navigation function is enhanced by Car-to-X services such as traffic sign and hazard information. They use the swarm intelligence of the Audi fleet as well as the latest service, traffic light information. Audi is rolling out this feature step by step in selected European cities. The car receives data from the traffic light central computer, allowing the driver to choose their speed to match the next green light. While waiting at a red light, the Audi virtual cockpit shows the remaining time until the next green light. The system thereby contributes to a predictive and efficient driving style and facilitates a steady flow of traffic. 

The adaptive cruise assist makes the journey even more safe and relaxed by assisting with longitudinal and lateral guidance. It incorporates the functions of adaptive cruise control, traffic jam assist and active lane assist. In conjunction with the efficiency assistant, the system predictively slows down and accelerates the Audi SQ8 TDI** on the basis of sensor information, navigation data and road signs. In the city, systems such as the intersection assist, rear cross traffic assist, exit warning and the 360 degree camera add to the extensive portfolio. 

Additional information is available here. 

Fuel consumption of the models listed
*(Information on fuel consumption and CO2 emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used)

Audi SQ8 TDI
Combined fuel consumption in l/100 km: 7.8 (30.2 US mpg);
combined CO2 emissions in g/km: 205 - 204 (329.9 – 328.3 g/mi)

Article source: www.audi-mediacenter.com

The digital short titled “Science Fair” features Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), up against some very serious competition at the school science fair. To save their presentation, Peter races against time to acquire the perfect scientific advancement: the all-electric Audi e-tron GT concept.

Watch the digital short here.

“Teaming up with Sony Studios gives us an ideal opportunity to stage Audi´s electric offensive in a spectacular environment and to customize this important technology for a highly engaged audience. Therefore product placement plays a significant role in our new brand strategy“, said Sven Schuwirth, Head of Brand Audi, Digital Business and Customer Experience at AUDI AG. 

Audi vehicle placement in “Spider-Man: Far From Home” includes the all-electric Audi e-tron and the all-new Audi A7 and Audi Q8. Audi vehicles will also make an appearance at the “Spider-Man: Far From Home” Hollywood premiere this summer.

ABOUT SPIDER-MAN™: FAR FROM HOME
Following the events of Avengers: Endgame, Spider-Man must step up to take on new threats in a world that has changed forever.Directed by Jon Watts. Written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko. Produced by Kevin Feige and Amy Pascal. Louis D’Esposito, Victoria Alonso, Thomas M. Hammel, Eric Hauserman Carroll, Rachel O’Connor, Stan Lee, Avi Arad and Matt Tolmach serve as executive producers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.

Article source: www.audi-mediacenter.com

Robust look: the exterior design
The Audi Q7 demonstrates the hallmark SUV elements in the current design language. It bears the large octagon-shaped Singleframe, with six upright slats providing the structure. As such, the SUV looks even more powerful. The two-part side air inlets have a much more expressive line, just like the sill area that underscores the large SUV’s ground clearance and, in turn, its offroad capabilities. The headlights, optionally in HD Matrix LED technology with Audi laser light, emphasize with their contour and light signature the width of the full-size model. On the restyled rear, a striking chrome strip creates the visual connection between the flat rear lights with their technical-looking graphics and carries forward the horizontal body line. The designers achieved the clear view with taut, flat surfaces, which span the entire width particularly in the license plate region. The Audi Q7 is particularly striking with the optional S line exterior: A blade in the front bumper, sportily accentuated underbody protection at the rear along with full paint finish and 19-inch wheels come standard.

Sporty on-road, powerful off: the suspension
Audi has substantially enhanced the dynamic attributes of the Q7. The electromechanical active roll stabilization is available as an option for the large SUV. Adjustable stabilizers reduce the body movements on uneven roads when driving in a straight line. With a sporty driving style, the focus is on optimum roll compensation – the tendency of the car to lean into the bend is reduced substantially. 

All-wheel steering is also optionally available: The rear wheels turn by up to 5 degrees in the opposite direction at low speed, which increases agility. On the highway these wheels steer slightly in the same direction to promote stability. 

Thanks to the combination of these high-tech systems, the Audi Q7 is extremely maneuverable, precise and agile in urban traffic and on hairpin bends. In contrast, the Q7 behaves as a highly comfortable, poised touring SUV with excellent ride comfort on freeways – particularly in conjunction with the adaptive air suspension. It also provides variable ground clearance and prepares the Audi Q7 with its standard quattro drive for terrain off the beaten track. The appropriate offroad mode can be selected via the Audi drive select dynamic handling system with its seven profiles. Air suspension comes standard on all seven-seater Q7 models. The S line exterior includes the slightly firmer adaptive air suspension sport, which lowers the ride height by 15 millimeters (0.6 in) compared with the regular air suspension system. 

Mild hybrid technology standard: the drivetrain
All of the engines in the Audi Q7 are coupled to an eight-speed tiptronic and permanent all‑wheel drive. A choice of two diesel engines will be available at market launch. Shortly after the market introduction in September, a gasoline unit, followed also by a plug-in hybrid model, will join the lineup. The standard mild hybrid technology plays a major part in the efficiency of the engines. In customer operation, this technology can reduce consumption by up to 0.7 liters per 100 kilometers. Its central component, the belt alternator starter (BAS), powers a 48-volt main electrical system in which a compact lithium-ion battery stores the energy. During braking, the BAS can recover up to 8 kW of power and feed it back into the battery. If the driver takes their foot off the accelerator at speeds between 55 and 160 km/h (34.2 and 99.4 mph), the Audi Q7 recuperates energy, rolls in idle or coasts for up to 40 seconds with the engine switched off. The BAS restarts the engine the next time the accelerator is depressed, and does so faster and more gently than a conventional starter. The start‑stop range begins at 22 km/h (13.7 mph).

Luxury-class lounge: the interior
Whether with five or seven seats – the Audi Q7 combines immense prestige with practical everyday qualities. Through its new design, the large SUV has now grown eleven millimeters (0.4 in) to 5,063 millimeters (16.6 ft) long. It measures 1,970 millimeters (6.5 ft) wide and 1,741 millimeters (5.7 ft) (including roof aerial) high. The Audi Q7 outdoes its direct competitors with interior length as well as headroom and elbow room in the front and rear. A host of storage compartments, a new compartment in the instrument panel as well as the generous load capacity provide highly functional utility value. Depending on the position of the rear seat backs the luggage compartment on the five-seater version offers between 865 and 2,050 liters (30.5-72.4 cu ft) of capacity – the latter with a flat load area. An electric tailgate is standard; foot-activated gesture control is available as an option. Audi optionally supplies the rear seat bench plus; all three seats can be moved individually fore/aft and the backrest angle adjusted, as well as a third seat row with two electrically lowerable seats.

The cockpit architecture harmonizes perfectly with the new, digital operating concept, which incorporates two large touchscreens. They provide haptic and acoustic feedback when clicking on the touch controls. When off, the top display slots almost invisibly into the large black decorative surface. All elements refer logically to one another, from the flat air vent strip to the wide console on the center tunnel.

The optional contour ambient lighting package illuminates the interior in the dark. Comfort equipment options include four-zone automatic air conditioning, a power-assist function to close the doors quietly, the Bang & Olufsen 3D Advanced Sound System and the air quality package with fragrancing and ionizer. Highlights in the seat lineup include the customized contour seats with their numerous adjustment functions and the S sport seats plus, both available with climate control and massage function. 

High-end connectivity: Audi connect and assist systems
The MMI navigation plus delivers top-of-the-line connectivity. It features LTE Advanced, a Wi-Fi hotspot, natural voice control and the extensive Audi connect portfolio. The latter ranges from traffic information online, navigation with Google Earth, to the hybrid radio. The cloud-based Amazon voice service Alexa, which is integrated into the MMI operating system, is also new. The same applies to the Car-to-X service traffic light information, which is being rolled out in stages in selected European cities. Interconnection with the city’s infrastructure allows the vehicle to receive information from the central traffic light computer via a server, enabling the driver to select a speed to match the next green-light phase. The all-digital Audi virtual cockpit – and the optional head-up display – provide an individual speed recommendation as well as the remaining time until the next green-light phase if the driver is already waiting at a red light. The system thus contributes to a predictive and efficient driving style and facilitates a steady flow of traffic.

The adaptive cruise assist, which combines the functions of adaptive speed assist, traffic jam assist and active lane assist, reduces the driver’s workload – particularly on long journeys. In combination with efficiency assist it brakes and accelerates the Audi Q7 in anticipation of the conditions ahead. The emergency assist is also new: If the driver is inactive, the system brings the car to a stop and initiates protective and rescue measures. This function is active in assisted and manual modes.

Article source: www.audi-mediacenter.com

“In light of the positive feedback to our model initiative, we are confident and expect to see a boost in deliveries particularly in the second half of the year,” says Martin Sander, Vice President Global Marketing and Sales of AUDI AG. “Customers in Europe have recently been able to order the new and even sportier Audi A4 models and the S4, S5, S6 and S7 models with a TDI engine. Orders are now being accepted for the Audi Q5 55 TFSI e* as first car of our plug-in-offensive.”

In Western Europe, Audi sold around 68,500 cars in May, coming above the prior-year level (+1.5%). Among the large markets in the region, Germany (+3.5% to 26,457 cars) and France (+12.2% to 5,347 cars) in particular saw deliveries grow compared with the same month in 2018. Demand fell in the UK with 12,641 units delivered (-7.8%).

The interest for the new Audi Q3 continues apace in Western Europe. The new generation of the compact SUV is an important growth driver. Deliveries of the Q3 rose above-average in May in countries such as Germany (+94.8% to 2,967 cars), the UK (+27.1% to 1,391 cars) or France (+160.5% to 1,430 cars). Across all models, the cumulative deliveries in the region after five months were still down 4.4 percent at around 324,200 units. The ongoing generation changeover and knock-on effects of the WLTP transition continued to dampen the deliveries balance.

In the United States, 18,892 units delivered represent a decrease of 2.2 percent. Following the discontinuation of the Q3, the brand with the Four Rings does not offer a compact SUV in the U.S. market at present. The new generation of the sporty off-roader will be available in dealerships in the summer. The new full-size models performed well. Demand increased 26.2 percent for the Audi A6 to 1,427 cars and 75.9 percent for the A7 to 526 cars. In the North America region the company delivered around 23,400 premium automobiles in May, 5.7 percent less than a year ago.

Business in May in China continued to be adversely affected by the challenges of the ongoing model changeovers with the important A6 L and Q3 volume models. Since the beginning of 2019 the ongoing tariff dispute also provoked general uncertainty among Chinese customers. Consequently, deliveries since January fell by 1.9 percent to 253,625 automobiles, and by 7.4 percent to 47,927 units in May. Despite the competitive market environment, the long version of the A4 continued to perform well, managing to grow once again (+9.2% to 14,102 units). The A8 L is also extremely popular among customers in the Middle Kingdom and closed May with 736 automobiles sold (+87.3%).

Article source: www.audi-mediacenter.com